Back to Our Work Case Study

Prime 88
Steakhouse.

From opening day to market leader. A brand-new Brooksville restaurant whose entire digital presence we took over, rebuilt, and ran for four years.

Social Media Paid Ads SEO Email Marketing Content Creation Website Photography & Videography
4 Years · Full Service
Aerial drone photo of Prime 88 Steakhouse in Brooksville, Florida at sunset
Shot by Nova Terra · Drone

From the moment Prime 88 opened, Nova Terra Digital ran every part of their digital presence — website, social, email, ads, SEO and content. We ran it all consistently for four years, turning a brand-new restaurant into one of Hernando County’s most recognized fine dining destinations.

The Results

Numbers That
Speak for Themselves.

12,000+ Facebook Followers
250,000+ Social Impressions / Month
6,000+ Email Subscribers
20,000+ Google Business Interactions / Month
#1 Local Search Ranking
4 Years Full-Service Management

All figures from Prime 88's account analytics, over four years of full-service management. Search position reflects local steakhouse searches during the engagement — results vary by searcher location.

Full Service Execution

What We Built
And Ran, Daily.

Social Media Management

Managed Instagram, Facebook, and TikTok with original content posted a minimum of 5 days per week. No templates. No stock photos. Everything shot and crafted specifically for Prime 88.

Content Creation

Produced all photography and videography for social media, the website, digital ads, the virtual iPad menu, and promotional campaigns. Every Friday without fail — Chef's Weekend Specials photographed, edited, and live before dinner service.

Email Marketing

Built an email list of 6,000+ subscribers from zero. Weekly campaigns covering Chef's Specials, wine dinners, holiday promotions, and restaurant updates.

Paid Advertising

Managed Google Ads, Facebook advertising, and geofencing campaigns to drive reservations and promote special events.

SEO & Website

Redesigned and managed the Prime 88 website while implementing local SEO that put the restaurant at the top of Google searches for restaurants and steakhouses in Hernando County.

Community Management

Responded to messages, comments, and reviews across Google, Facebook, and Yelp every single day for four years.

Graphic Design

Designed all digital ads, promotional graphics, event materials, menus, and business cards.

iPad Menu System

Managed the interactive iPad menu with weekly updates to items, pricing, descriptions, and featured specials.

Photography & Videography

Professional food photography, interior shoots, and drone aerials — including the shots on this page. All produced in-house by Nova Terra for Prime 88.

The Content

Shot, Edited,
and Posted by Us.

Not a mockup reel — real posts from Prime 88's feed, made by Nova Terra.

▶ Reel Australian Wagyu filet
▶ Reel “Our favorite guest”
▶ Reel Lemon brown butter & capers
Photo Lobster tail in saffron butter with grilled crostini, shot for Prime 88's Chef's Specials Chef’s Specials
Photo A blackberry coupe cocktail with sugared berries, served at the Prime 88 bar From the bar
Photo Chocolate mousse cake with berries, whipped cream and a raspberry coulis, plated at Prime 88 Dessert
★★★★★
“I highly recommend Nova Terra Digital for any restaurants or businesses in the Hernando and neighboring areas to help grow their business.”
Dave Johnson Owner & Founder, Prime 88 · 5★ Google review

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Something Like This?

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